This stunt, commonly known as the Red Bull Stratos Jump, broke two different world records:Ĭreating massive stunts, like the Stratos Jump, causes their audience (and, let’s face it, probably everyone else) to stop and think, “Whoa, what’s that? I NEED to watch this.” They sent a man up 128,000 ft above the earth in a small ship and helium balloon and had him free fall out of it. How Red Bull Uses Publicity Stunts To Generate HypeĪnother piece of the Red Bull marketing strategy is their insane publicity stunts. It’s a high energy, high impact, and full of content that people who love extreme air stunts would enjoy: Third, it publishes videos, blog posts, landing pages, and other types of content at the same professional level as media sites where its target audience consumes content. In turn, their audience begins associating their product with content they love to consume. Their content focuses solely on the reader’s enjoyment, not selling Red Bull. Second is their ability to sell their brand but not push their product. Picture anywhere you might see someone enjoying (or needing) a Red Bull, and their content will cover it. Extreme sports, concerts, and music festivals are just a few topics covered on the Red Bull website. Red Bull’s content does three things exceptionally well.įirst, it covers topics that interest its audience. How Red Bull Approaches Content Marketing Strategy Sponsoring or creating events: Red Bull proved its marketing prowess by taking its product and associating it with things its audience loves by sponsoring or creating events for them.Colossal publicity stunts: Red Bull takes “Go Big or Go Home” to the next level by producing massive stunts that cause everyone to freeze and watch what happens.Publishing awesome content: The content that the Red Bull marketing team creates is on the same level as other major media outlets that their audience might consume content from.U.S.Red Bull focuses on three significant tactics to attract its target audience: Specialty beverage sales of convenience stores in the U.S. Mexico: production volume of sport & energy drinks 2020-2022 Global leading energy brands based on sales 2013Ĭaffeine amount in U.S. sales share of energy drink beverages and shots by channel 2012 market share of energy drink beverages and shots by type 2012 sales of Red Bull energy drinks 2015-2022 Total workforce of Red Bull worldwide 2011-2021 Red Bull's number of cans sold worldwide 2011-2021 Red Bull: global sales growth 2020, by leading market Red Bull has agreed to reimburse class members who have bought Red Bull during the last 12 years. class action lawsuit that accused the company of misleading and false advertising claims. consumers claimed that the functional beverage didn’t give them wings and didn’t help them to increase their performance or reaction speed. In mid 2014, Red Bull was subject in the press regarding its advertising slogan ‘Red Bull gives you wings’, which the firm has been using since about two decades. In 2013, the Red Bull Racing Team won the fourth consecutive Formula One Constructor’s Championship. The drinks are sold in cans holding 8.4 fluid ounces (250ml).īesides producing and selling beverages the beverage company is highly known for their engagement in sponsoring extreme sports and motor sports. In addition to the traditional Red Bull, the company has ‘Red Bull Sugarfree’, Red Bull Total Zero and ‘Red Bull Red, Silver and Blue Edition’ in its portfolio. The energy drink Red Bull is a functional drink containing caffeine, taurine, B-Group vitamins, sucrose and glucose, and water. The company operates in more than 166 countries around the world. The company was founded in 1987 and is currently headquartered in Fuschl am See in Austria, close to Salzburg. Red Bull GmbH operates in the beverage segment and is especially known for its famous energy drink Red Bull. Red Bull was the leading energy drink brand in the United States in 2022. In 2021, the company's global revenue amounted to about 8.87 billion euros worldwide. This statistic presents the revenue of Red Bull worldwide from 2011 to 2021.
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